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To make sure that your article or blog post is found, you'll need to optimize it for the key word phrase. So, let's say you've chosen to write your article about "[your city] weather."
The first thing you need to do is include that phrase as early in your article title as possible. For example: "[Your City] Weather and Your Shoes" or "[Your City] Pet Sitting: How To Choose the Right Sitter for Your Pet."
Then you need to use the key word phrase in your article a few times. But don't over do it. About once for every 150 to 175 words is good.
Using these quick local article marketing tips, you can develop several articles to post to directories and start driving focused traffic to your website or offer.