Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Marketing and other Entrepreneur topics.
Is your target market local? One way to find out what they might be looking for online is to do some keyword research.
When doing your research, be sure to include your location. For example, if you offer allergy relieve, then you might research key words and phrases such as "[your city] allergies" and "[your state] allergy."
Keep an eye out for key words and phrases with decent search volumes of about 50 or more Google daily estimated searches). This will assure you that your article is more likely to have a good amount of traffic.
Once you know what the burning questions are, you can answer them in your article. Better yet, create an opt-in bonus that answers the question at a deeper level and use the article to tease them with part of the answer. Your resource box then points them to your more developed answer to their burning question. This will help you grow your list of local prospects.