Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Marketing and other Entrepreneur topics.
I've used this technique in this article. Do you see how I've broken up the section using bolded sub-heads?
Sub-heads break each point in an article into clearly delineated sections, that are still part of the whole article.
It also makes it easy for the reader to move on from one point to another; the transition is smooth and easy. You are less likely to lose your readers attention (unless the sub-heads are not of interest), as well as the point and direction of where the article is going.