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Using specific facts and figures can heighten your article because it makes it authoritative. But don't make it too formal. It should be light and easy in theme and flow. Like a friendly teacher having a little chat with an eager student. Another benefit of using facts and figures, is that they are easily placed into lists, thus making your article more readable by breaking it up and adding in white space.
Guru Spotlight |
Carma Spence-Pothitt |