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Make sure your content provides valuable and relevant information. Make that information easy to read and you've got them hooked. Stories are very good technique - people love stories. Make them have a universal theme... something that many people can relate to.
Use good descriptions and metaphors to drive home your points. Of course, do this tactfully... you don't want to overdo it. Using metaphors and similes can make it easy for readers to imagine what you are talking about. Making the experience of reading your article pleasurable and enjoyable.