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If your title can provoke a person's curiosity you're halfway to getting a person to read your article. Use statements and questions that use keywords people are looking for. For example, this article is about article marketing and used that phrase in my title.
Provide titles and sub-heads that describe your article's content but also are short and concise. Get rid of the fluffy adjectives and stick to active verbs.
You can arouse curiosity by using titles like, "5 Tips for _____", or "How to ______." You can also be more direct and use titles that command people, such as "Make Clients Open Their Wallets in Six Easy Steps." These types of titles reach out to a person's emotions and makes them interested.