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While you're writing your business and marketing plan, you are bound to find weaknesses in your company. Be prepared for this and don't try to hide them. Find a way to neutralize them or transform them into a strength. Keep an eye out for these common weaknesses:
* Inadequate staff training - do you or your staff have the knowledge and skill required to fulfill your business model and plan?
* Haphazard promotional plan - are your marketing campaigns coordinated and in sync? Misaligned and mismanaged promotional plans can hurt sales.
* Budgeting short falls - are you overspending your budget? Are your marketing plans costing you more than your budget can spare? Promoting your business is good ... but only within reason.