Easy Sales

Do you want to know the real secret of getting more sales? Listen closely. Make it easy for your customers to buy from you. Move all obstacles (physical and mental) out of the way, and your sales numbers will go through the roof! Physical: If you have a storefront, assess each area of your store. You want every section to be uncluttered and easy to maneuver. Make sure there is room enough for at least three people to stand abreast in between aisles, and keep displays and shelving out of the walk areas. During high sales periods of the day (or during holidays) make sure you have enough cash registers open to accommodate your customers. You would be surprised how many of your customers will drop what they wanted to buy and walk out if the store isn’t easy to shop in. Online: If you operate in web space, make sure your page is easy to navigate. Buying a product shouldn’t involve more than three or four clicks, so cut out any unnecessary steps. Hire a professional web designer to ensure that the site is user friendly. Mental: Your employees should make every customer feel like your number one customer. If an employee is having a bad day and taking it out on the customers, have her work in the back until she straightens up. As your front line, sales clerks can make or break a sale just with a sour look on their faces.