Defrosting The Cold Call

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How Can I Have a Successful Cold Call?

Defrosting The Cold Call

If you're like a lot of business owners, you're terrified at the thought of cold calling anyone with the hopes of getting a sale. The person you call might curse at you, hang up on you, or burn your house down.

Or will they?

With a game plan, you can make your fear of cold calls a thing of the past. Keep these tips in mind the next time you pick up the phone.

Do your research. Never go into a call without knowing who you're calling. If you are calling a company that might benefit from your product or services, visit their website to find out as much as you can about them. Otherwise, you may trip up if they mention some major news announcement that you failed to find out about prior.

Get a plan. Don't make the objective of the call about making a sale. Make your goal to get an appointment. No one is going to agree to buy something over the phone. Once you get in the door, you can easily make a compelling case as to why your product is superior and beneficial.

Make a script. Create a basic outline of what you want to cover in your phone call, but don't read it verbatim. You'll want a general introduction of you and your company, and a mention of why you think they should take a look at your company's products.

Make friends with the gatekeeper. It is extremely hard to get past the secretary or assistant who often answers the phone. Be as pleasant as possible, and ask them to help you to win them over.

   

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