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The exciting thing about living in this day and age is that technology is always changing and providing new and wonderful ways to communicate. Podcasts are popular forms of promotion today, and you should consider hosting one on your own website to reach a wider audience.
What is a Podcast? Podcasts are digital audio files that can be played on a computer, a phone, or MP3 player. They are usually talk show-style recordings on a given topic, and are informative in nature. People can subscribe to regular podcasts and download them daily, weekly, or monthly.
Your podcast should cover a topic that people are interested in,
that relates to your industry. If you own a bookstore, your podcast could cover a different book each week. At the end of each session, you can plug your own company and provide your website or location so that listeners who are interested in learning more can contact you.
People like to choose how they digest their media. By staying on
the latest innovations, you can capture the part of your market that uses technology as a tool in its daily life. Listeners will be impressed with your adaptation to technology, and will want to spend their dollars with you!