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In the ever-changing technology landscape of today, it's not enough to write a newsworthy press release. Search engine optimization can help get your release to the top of the search engines, which means more eyes see your release.
Definition: First, a quick review of SEO. Search engine optimization is the process of increasing traffic to a website with the use of heavily searched keywords. Everyone searches for content differently, but SEO takes the most used keywords and inserts them into text or a website to generate better results.
SEO's Role in my Release: Let's say you want to distribute a press release about the grand opening of your doggie spa located in Orlando. Some keywords you might want to include in your release are: