How SEO Increases Your Press Release's Value

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What is SEO and What Does It Have to do With My Press Release?

How SEO Increases Your Press Release's Value

In the ever-changing technology landscape of today, it's not enough to write a newsworthy press release. Search engine optimization can help get your release to the top of the search engines, which means more eyes see your release.

Definition: First, a quick review of SEO. Search engine optimization is the process of increasing traffic to a website with the use of heavily searched keywords. Everyone searches for content differently, but SEO takes the most used keywords and inserts them into text or a website to generate better results.

SEO's Role in my Release: Let's say you want to distribute a press release about the grand opening of your doggie spa located in Orlando. Some keywords you might want to include in your release are:

  • Dog grooming
  • Pet grooming
  • Dog day care
  • Dog spa
  • Dog grooming Orlando
You don't have to include all the keywords, but if you include a handful, you'll appear more often in the searches for these keywords. Say someone types a search for “dog grooming Orlando.” Your release comes up in the results. She reads the release, visits your website, and immediately schedules an appointment. That's a customer you may not have gotten if you hadn't used SEO!



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Carma Spence-Pothitt