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There are literally thousands of press releases that go out every day, just in the US. A press release's shelf life is relatively short, and after a day, the likelihood is great that your release won't be read. So how do you make the most of this single day of visibility?
A release with a strong and interesting headline is more likely to be read than one with a boring headline. See for yourself:
A headline is a teaser. It provides just enough information that the reader wants to know more. Take a look in your newspaper or online news sites. You see the headlines that get your attention, and you want to read more.
Here are tips to writing an eye-catching headline for your release:
Borimax, leading producer of Ethanol in US, wins two-year government contract to fight war on terror