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Are you desperate because sales aren't coming in the way you hoped? Are you looking for a quick fix, some instant customers? Networking is not your solution. Unfortunately, many people turn to networking expecting to close sales the same day. It just doesn't happen (all that often). Networking is about developing and nurturing relationships that may or may not turn into sales.
Start Before You Need To: Don't wait until things are frantic to start networking. Start when things are great. You'll give off a better vibe than desperation, which will make you more contacts. This way, you have a better chance of your contacts turning into sales when you really need them.
Nurture Your Contacts…Even When You're Swamped: Keep up with the people you click with once a week or once a month. Check in to see that they're doing ok. If they feel that you genuinely care, they won't run if you call with that strained, hungry sound in your voice when you need something.
Don't Have Expectations: If you don't expect to make $1 million in sales from networking, you will have to be pleasantly surprised with any sales you do get as a result of your relationship building. Go into networking with an open mind, with the idea of What can I provide, rather than What can I get out of this?