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Everyone loves getting presents, including your clients. Before you start thinking of all the promotional pens and notepads with your company logo that you can send your clients, get out of the mindset that this is a blatant advertising opportunity. Instead, use this as a chance to show your clients how much you appreciate them, as people, not dollar signs.
Birthdays: If you can find out your client's birthday, surprise her with a flower or cookie bouquet. If you know your client's interests, buy him tickets to his favorite sporting event or concert. For smaller budgets (or smaller clients), at the very least, send a birthday card or small box of candy.
Holidays: For holidays, pick out something nice like gourmet sweets or wine. Think about the kinds of gifts you would love to receive but would never splurge on for yourself, like a massage or gift basket. If your budget is tight, during the Christmas holidays, great gifts are marked down, so if you shop around, you can find imported chocolates or candles at a reasonable price.
Giving your customers the VIP treatment is key to the success of your company. That floral arrangement might be the one element that your competitor didn't offer, so you get more business. Treat every one of your customers like your only customer, and they'll be sure to spread the word to others about what a great company you run.