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No matter what line of business you're in, it's safe to assume that every one of your competitors has the same goal as you: to provide the best, fastest, cheapest product or service. So how can you stand out in the crowd? Find your niche in customer service.
If your competitors brag about their high-tech phone customer service system, offer a personalized one-on-one customer service experience to your customers. If your competitors charge for estimates or consultations, offer a free consultation for your services.
Other ideas for adding value to your customer service include:
When potential customers compare you to a competitor, you will easily outshine the other company with your added value!