Components of a Marketing Plan

• Purpose/Mission: This introduces the reader to your company by explaining the purpose of the marketing plan. Are you implementing a new product line? Setting a sales goal for the year? Creating the plan as a tool for your company?
• Target Market: Who are your clients? Explain in detail the specific niche you serve, and why you provide better products or services than your competitors.
• Services/Products: List your products or services and explain what they do.
• Market Research/Analysis: This should include an in-depth study of your industry and trends, as well as future projections. Analyze your top competitors’ strengths and weaknesses. Do the same for your company.
• Marketing Strategy: Explain how you use promotion, advertising, sales, positioning and pricing to effectively capture your target market.
• Marketing Budget: Define how much money you will invest in the marketing and promotion of your products each quarter or year. Break down the budget into specific categories, such as advertising, promotion, and technology.