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You hear people talk about marketing plans and you hear people talk about business plans. What’s the difference? Why would you need both? A business plan is a detailed presentation or report that discusses:
A marketing plan, which may be included in part within a business plan, focuses more on the marketing and promotion of the products or services a company offers.
So, do you need both? Yes ... use both types of plans as benchmarks throughout the year to ensure you’re on track to meeting your goals.