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Your business isn't the only thing that needs to be promoted. You, the business owner, need to market yourself so that people know who you are, and by proxy, know your business.
Tell Your Story
As an entrepreneur, you likely have an interesting story about how you got into business. Play this up to the media. Here are some great story ideas that might apply to you:
Not only should you market yourself to the media, but also to your clients. Don't be just the name on the label or box. Let your clients know that you are a person, an individual, who can relate to them. That goes a long way to great customer relations.
You don't have to go door to door and introduce yourself. Consider sending out a monthly newsletter that contains personal anecdotes about your experiences with the company. Don't make it about sales, make it about building relationships. Include your signature at the bottom.
Even if you're busy, make time for your customers. Give out your cell phone number or personal email address so customers know you're sincere about being there for them. You'll surprise people, but they'll stay loyal to you and your company.