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When working on a fundraiser, there are ways to warm up a cold call. Find a natural connection between your cause and the person you are contacting. For example, if you are raising money for cancer research, a hospital with a prominent oncology department would have a natural connection. If you're raising money to help low income families improve their earning potential, financial institutions would have a natural connection. You can use this natural connection to talk about the benefits participation in the fundraiser will have on the business you are approaching.