Personalizing your ads

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How do I present direct mail?

Personalizing your ads

A very effective method which I occasionally use for maximum impact is to simply write the address of the recipient in my own handwriting. I seem to get a better response as the envelope looks less official and appears more inviting. If you have too many letters to send out, then I suggest you buy sofware that can print envelopes and letters that appear to be handwritten.



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Carma Spence-Pothitt