Make it clear and memorable

Think of your facourite brand of fast food or soda- it uses images, shapes, colours, logos to make it stick in your mind.
To make people remember your brand, you must make EVERYTHING tie-in. Use a quirky name and buy the dot com site so your online branding easily seen. If you're name involves a colour, it's then a no brainer to merchandise everything with that colour. Familarise your audience with the brand values through repetition and they will soon be positively associated with your brand. Use a slogan that links in the brand to further reinforce the brand concept. Keep your branding consistant through all websites, emails, invoices and stationary so your audience associates the sort of products or services you provide with your branding, ensuring you're their first stop!