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When selling online you need to know some of the best techniques that will covert visitors into buyers:
1. Give a good description of what you're selling – emphasize benefits over features, but include those, too.
2. Target the correct audience. For example, don't try to sell homeowners insurance to someone who is renting; you want to target homeowners.
3. Give them a reason to visit your website by offering them something for free, with no obligation to buy. This should be a "free taste" of your products or services, giving them a good example of what they can get when they purchase.
4. Use power words in your headlines – free, guarantee, save, act now, success, etc.
5. Offer your potential customers a free newsletter that includes content related to your products or services. This gives you the opportunity to continue to sell to them moving forward.