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Have you done the same types of marketing for years? Are you still using the same marketing message you always have? Is this strategy still working for you? If yes, congratulations! You've stumbled upon something evergreen ... a rarity in marketing. If not, then its time to try something new. Maybe its time to re-vamp your niche? Maybe its time to refresh your marketing message? Experiment. Test. Expand into new markets. Think outside the box you've been marketing in.