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A brand is anything that represents or becomes a symbol of a company or business. This includes the logo, tag line, slogan, catch phrase, jingle, colors and more. A brand is not just one thing; it is everything that is connected with the company. It is the images you display in your logo. It is the reputation behind the company. It is the taste or smell that is associated with your products.
For an entrepreneur, achieving a recognizable brand can be a critical goal. So, when developing your products, services and communications about them, always keep in mind the brand you want to develop. Since brand is everything a company is about, developing that brand should be first and foremost when starting a new business.