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May 8, 2009, Newsletter Issue #209: It’s the Little Things

1

Tip of the Week

You don’t have to have a big budget to show you care about your customers. Add a little something extra to an order to make your customer smile and help them keep you in mind for their next purchase.

It’s sad, but customers don’t expect to be treated well. We’re so used to being on hold with customer service lines and getting the third degree when we want to return an item, that something as simple as a sticker can take us pleasantly by surprise.


You can add simple touches to make your product or service stand out:

Add a handwritten “Thanks for your order” note Throw in a lollipop Put stickers all over the box Include free tickets to an event Take a photo of you and your staff and include it in the order Send an e-card saying thanks Today, competition is fierce. It’s hard to offer the lowest prices in your industry, so by adding little flourishes, you set yourself apart from everyone else by becoming the “candy guy” or “the company that sends pictures of itself.” By adding your own personal touch to an order, you will turn one time customers into repeat customers easily!



2

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