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March 6, 2009, Newsletter Issue #200: Find Your Niche
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Tip of the Week
No matter what line of business you’re in, it's safe to assume that every one of your competitors has the same goal as you: to provide the best, fastest, cheapest product or service. So how can you stand out in the crowd? Find your niche in customer service.
If your competitors brag about their high-tech phone customer service system, offer a personalized one-on-one customer service experience to your customers. If your competitors charge for estimates or consultations, offer a free consultation for your services.
Other ideas for adding value to your customer service include:
Offer free, fast delivery Offer free home installation (if applicable) Make your products customized and personalized Provide free customer/technical support Have the fastest turnaround time in your market Add bonus gift with purchase Provide hassle-free and complementary return shipping Offer a money-back guarantee You will be amazed what these little actions will do for your business. Once you decide what your niche offerings are, advertise them! List the benefits your company provides on your website, brochures, flyers, and advertisements. Train your customer service reps to mention these services when talking to customers.
When potential customers compare you to a competitor, you will easily outshine the other company with your added value!
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