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February 9, 2007, Newsletter Issue #94: Simple Brand Development
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Tip of the Week
Building a recognizable company can be tricky, but it doesn't have to be. If you have developed a logo or catch phrase, use it on every letterhead, envelope and whatever else you have that represents your company to prospective clients. Your products should always carry your company logo. Your customer service reps should always repeat your slogan or catch phrase. Every communication piece should reinforce what your company is all about.
You don't want customers to simply know you are there; you want them to think of you whenever they need something similar to your product. Something as simple as your logo on every advertisement or product can help reinforce your product or service in your customer's mind.
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