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Q: How do I build a friendship with my customer?
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Winning Sales through Friendship
Building a friendship with your customer brings winning sales. Building a friendship consists of keeping your commitments, being honest, sharing your knowledge and even treating your customer to lunch or coffee.
Once your relationship develops into a friendship don't stop, continue building the friendship until it becomes long-term. Your success will not only come from winning repeat sales, but the customer will be spreading the word to his/her colleges and friends.
