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Carma Spence-Pothitt
Expert Guru
Carma Spence-Pothitt has more than 15 years of marketing and public relations experience under her belt. She is a coach, a consultant and a speaker, helping entrepreneurs "give birth" to their unique gifts to the world, be it products or services. She is a creative dynamo and loves to blend her trinity of talents (marketing, graphics and web design) to help her clients not only give birth to their gifts, but also get them out into the world where they can do what they were meant to do.
Interview
What books have most influenced your life? The Prayer of Jabez: Breaking Through to the Blessed Life by Bruce H. Wilkinson; The Martian Chronicles by Ray Bradbury; and The Clan of the Cave Bear by Jean M. Auel.
Who are your favorite music artists? The Monkees; Billy Idol; Thomas Dolby; J.S. Bach; Otmar Liebert; Mindy Abair; Dwight Yoakum; John Melencamp; Rick Springfield; The Police; and Devo.
What are your favorite websites and why? Google -- it is an awesome research tool, and their other services have proven invaluable in many different situations. Amazon -- a great place to shop, research and learn about what information is out there.
Where else can people find you on the web? I have several web projects brewing, these are already up and going: theproductmidwife.com; womens-business-gallery.com; marketingturbocharge.com; dragonwyze.com; carmascookery.com; thegenretraveler.com; cspfiction.com; yesteryearsfuture.com; carmasflowerama.com; and secretsofpublicspeaking.com. These are in the works: theholisticwriter.com; cspgiftconsulting.com; cspphotography.com and more. Links to all my sites can be found at dragonwyze.com.
What are your professional highlights? - 15+ years marketing communications, writing and editing experience. - 5+ years experience online - Award-winning editor
What advice do you have for the journey of life? In addition to "if you don't inspire, you expire," I suggest finding what your core passions are, develop goals to reach the potential you have with these core passions and then ask this question of each decision you make: Does this move me closer to or further from my goal?
What are you most passionate about in life? My dog. Speculative Fiction. Baking and Cooking. Helping others reach their potential, for everyone has something they are good at and should feel confident about themselves for being able to do.
What ticks you off? Short-term thinking at the expense of long-term costs. Prejudice. Putting people down. Mean people. Impolite drivers.
Any thoughts or ideas on living a greener life? Re-use and recycle when possible. Use natural and organic projects when you can. Pick up after yourself and put your trash in the proper receptacle.
What would people be surprised to know about you? Lots of things. But if I put them down here, I'll spoil the surprise!
Philosophy
My favorite quote is "If you don't inspire, you expire." Would you believe that Frankenstein’s monster told me that in a dream? Although his meaning within the context of the dream was if you don’t breath you die, I’ve interpreted it as if you or your work does not in someway inspire or affect people, it will not be remembered and will “expire.” So, I try to make all the projects I work on worth doing, make them benefit the people who will use the products I create.
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6 Tips from Carma Spence-Pothitt
Make and ordinary gift extraordinary: Create your own gift basket.
You can really spruce up an ordinary gift by creating a thematic gift basket around at main gift. For example, lets say you're giving someone a DVD. Go to you local dollar store and pick up a few items that relate to that movie in some way, or get a popcorn bucket and some movie candy like Thin Mints and Sugar Daddies. Place the DVD and the items in a basket (or the popcorn bucket), add some colorful shred, wrap in cellophane and ta da! You've got a unique and special gift basket.
Set Up a Follow Up Schedule and Increase the Number of Interviews You Get
So few people follow up on the applications they send in that you will stand out if you do. I usually follow up twice after an initial contact, preferably using a different media than I used for the application. For example, if I applied online, a week later I'll send a letter to follow up via U.S.P.S. A couple weeks later, I'll follow up again via email. I've landed interviews I wouldn't have gotten otherwise because of my persistence.
Remember the Rule of Three
The human brain is programmed to remember things most readily in 3s, 5s and, at most 7s. Therefore, when making a point in your speech, try to describe it with an odd number of descriptors. Three is always your best bet, it will be remembered far better than two or four points.
Always Think of Your Audience
When writing a press release, think of who will be reading it. You want it to have content that is relevant and useful to your ultimate audience -- your customers. And, with online press releases this is of extreme importance. But, if you need a journalist to pick up your story, you will need to include information that illustrates what's in it for them to write about your products and services, why they should write about you and not your competitor.
Who Is Your Collection for?
There are two reasons to collect stamps: as an investment and for the pure joy of it. If your reason is primarily the latter, then make your collection something you will enjoy looking at. Create your own binders with stamps arranged on the pages in pleasing patterns, rather than boring rows and columns. Be creative, treat your stamp collection like an international scrap book.
Put a Time Limit on Your Question for More Accurate Results
A Tarot reading can only suggest what may happen if you keep the path you are currently on. Therefore, the farther in the future it looks, the less accurate it is likely to be. So, when phrasing your questions, put a time limit on it. For example, add "within the next three months" to the end.
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