Use Industry Specific Language for Specialized Target Markets

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Use Industry Specific Language for Specialized Target Markets

If your ideal client works in a specific industry or profession, use the "special language" of that group when writing copy for your website and marketing materials. Every industry or profession has it's own common terms that mean something specific to members of that group. Using this language will show that you understand them.

   

Comments

8/18/2010 8:45:26 PM
Dolores Delgado said:

That makes a lot of sense. Simple but right on.




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