Business Plan Mistakes #3: Target Market Too Narrow

Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Business Plans and other Entrepreneur topics.

Business Plan Mistakes #3: Target Market Too Narrow

As much as marketing to everyone is a mistake, so is marketing to such a small niche that your business becomes unsustainable. Your niche needs to have a large enough population to support your business model, while being narrow enough to focus your marketing message. It is a delicate balance you need to maintain in order to succeed.

   

Comments

Nobody has commented on this tip yet. Be the first.



Name:


URL: (optional)


Comment:


Not finding the advice and tips you need on this Entrepreneur Tip Site? Request a Tip Now!


Guru Spotlight
Carma Spence-Pothitt