August 27, 2010, Newsletter Issue #276: Let Them Hear Your Brand
Tip of the Week
One way to set your brand apart from others is to have a signature vocalization or musical ditty that is associated with it. Think the T-Mobile tones or the yodeling "yahoo!" for Yahoo! You can use this audio cue in many ways:
• If you use teleseminars and other audio products in your business, get a signature tune and place it at the beginning and end of all your recorded audio.
• Develop a signature sound bite and use it whenever you have a speaking opportunity. Maybe it’s a way of communicating your core concept, or a catch phrase.
Audio cues can be:
music
tone combinations
a way of talking – accent, word choice, tone, pitch or rhythm
a catch phrase
Be creative. An audio cue that communicates your brand doesn’t have to be fancy … just consistent. The audio cue basically tells the listener in an instant that this belongs to this particular brand.
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