People love a mystery, so if you can evoke their curiosity to know more with your headline, then you will successfully entice them into the body of your home page. Here are some examples:

The Most Expensive Mistake of Your Life
The People Who Read This Book Will End Up With Your Money
Do You Do Any of These Ten Embarrassing Things?

Aren't you just dying to know what that expensive mistake is? And how will reading a book help people take my money? And, ooh, I hope I'm not doing any of those embarrassing things... I better find out what they are. Mystery and curiosity are compelling... use them wisely to draw people into your copy.

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