Sometimes, you want your domain name to be more about your brand than about SEO or a specific product or service. For example, if you are an author, speaker or coach, your name would make a very good domain. Not only does it support your brand, but if someone is searching for you on the Internet by name, it also has your key words.

However, if you are not trying to brand your name, but instead are building a brand that you can later sell or bequeath to your children or grandchildren, you might go a different route and purchase a domain that describes your service.

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