November 13, 2009, Newsletter Issue #236: Blogging For Business!

Tip of the Week

Despite what you think, blogs are not just for teenagers. They’re effective communication tools that can help you promote your business and better understand your customers.

What’s a Blog? A blog, or weblog, is a journal-style series of posts on a website. They’re casual in nature, and readers can often post responses or comments to your blog posts. Businesses use them to:

Let readers know about upcoming product releasesTest the market on new product ideasAddress customer concerns and issuesPresent a more personable face to the customerProvide resources for information on the industry What a blog isn’t is a blatant advertisement. It’s almost a public service announcement. Sure, you’re trying to impress your readers in the hope that they will buy from you, but you’re doing so under the guise of providing useful information to the reader.

There’s nothing worse for your business than bad publicity. If you have customers that are complaining about the features of a recent product release on web forums and chat rooms, don’t sweep it under the rug. Address the issue in public, through your blog, and you’ll get the respect of all your readers. You may be able to explain the reason behind some of the changes you’ve implemented and soothe ruffled feathers!

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