September 26, 2008, Newsletter Issue #178: Expert Articles

Tip of the Week

Becoming a known expert in your industry may seem like a long-term project, but you can actually do the job pretty quickly by writing articles. By writing about the business you’re in, people can see that you know what you’re talking about – and while you’re not blatantly trying to sell them on your product or service, you are planting subliminal seeds in their minds that will grow into future business!

Here’s a quick how-to for article writing:

Choose Your Topic: Decide what you want to write about. If you are a veterinarian, you could write about how heartworms kill animals, or how the right flea product can prolong your pet’s life. Write an Appealing Article: Your article should be informative and to the point. Don’t make it too long (try 400-600 words). You should give the reader knowledge they didn’t already have. Find a Publishing Resource: There are many websites that publish articles. Some even pay for your articles! Also look into trade journals and publications in your field. If you operate in a small industry, the chances of your article getting coverage in a publication is pretty high. When people start to associate you with knowledge, they’ll visit your store or website more frequently, which of course will turn into sales!

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