August 22, 2008, Newsletter Issue #173: Down to Business with a Business Card

Tip of the Week

You’ve probably heard this before: your business card is your billboard. You want it to catch eyes and make people take notice. That doesn’t mean, however, that you should fill it with information! Remember: keep it simple.

Basic Info
Your card serves as your contact information holder. It should have your:

NameTitlePhone numberFax numberEmail addressWebsiteAddress (optional)
Logo
Since you’ve already designed the perfect logo for your company, it should be a cinch to get it on your business card. Let the logo subtly dominate the card. No need for neon colors. If the logo is well-designed it will get people’s attention.

Going to the Other Side
The back side of a business card is a source of much debate. Some feel it should be blank so that people can make notes about you on it (“met Bill at Expo. He’ll call to set up meeting.”), while others are of the “make it useful” school. Some cards have calendars, coupons or appointment slots on the back for convenience. Decide what suits your needs best.

Off to the Printer
Nowadays, you can get business cards printed for next to nothing! This is great if you want to play around and have some cards with a coupon on the back, or some cards in another language for your foreign counterparts.

Just make sure the quality is what it should be. There’s nothing tackier than a poorly made business card with perforations on the edges!

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