This is one of my favorite principles that as a consultant advice all businesses to try and do. To be successful and get a bigger piece of the pie, you must keep prices low enough to be competitive and high enough to cover your costs. It is better to make $1 profit instead of $5 if you know you will be selling more which will in effect convert to more higher sales and more profits for you. So as the saying goes “Stack them high and sell them cheap” applies in this case. That is what supermarkets do and you can too. You soon will be selling like hot cakes.

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