March 28, 2008, Newsletter Issue #152: Your offline community matters

Tip of the Week

Come to a mutual understanding with your suppliers. For example offer them some ad space on your website if they give you discounted prices. If you build business relationships with others and you both benefit, then it is a win win situation. You will not only cut costs, you will have more capital to invest in marketing which will in turn make you more money and your suppliers will get new customers because you gave them some exposure.

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