February 2, 2007, Newsletter Issue #93: Start Developing a Brand
Tip of the Week
Brand development starts with your company image. Are you delivering what your customers want? Make your company and your products something you can be proud of. Often, it is the product and the customer service that holds up the brand, and no amount of advertising can change a negative first impression.
Start with a product that does what you say it does and more. Let your packaging speak for itself. Your customer service should be always available and friendly. If you provide a service, get jobs completed on time or sooner. Word of mouth does a lot for your brand.
Be aware of what your customers need and fulfill those needs. You need to be in control of what your brand means to your customers.
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