October 12, 2007, Newsletter Issue #128: The Face of Your Company

Tip of the Week

Entrepreneur.com Tip: For entrepreneurs, the best approach to business marketing is becoming known in your industry and community. That may involve public speaking engagements, networking, and event hosting. Here are some marketing ideas for small business owners.

Tell Your Story
Public speaking opportunities abound if you know where to find them. Business groups, nonprofit organizations, and even corporations look for professional guest speakers who can educate them on a relevant topic.

For instance, if you work in the air conditioning trade, you might seek out professional networking organizations and give a presentation entitled “Keeping Your Cooling Costs Down,” which is relevant to everyone there. You are establishing yourself as an expert in your industry, and making valuable contacts that could turn into clients.

Build Your Network
Networking is the best way to build solid relationships with business people in your community. This gives you a chance to really shine as a knowledgeable professional in your field. By networking, you can find potential customers as well as business partners you can work with.

Have a Party
By sponsoring events in your community, you draw potential customers to you. Consider hosting a business expo, local festival, or industry-specific showcase. Pass out your business card to everyone you meet, and follow up later with a note or phone call.

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